Privacy

What this site collects on its own: almost nothing. There are no advertising cookies, and nothing here follows you to other websites. Our hosting provider, Vercel, keeps ordinary server logs (IP address, browser, pages requested, and that sort of stuff) for security and reliability, and its analytics service, Vercel Web Analytics, counts visits and page views for us so we know which pages people actually read. That counting sets no cookie and builds no profile of you: we just see how many people opened a page, not who. We strip anything after the “?” in an address before it is counted, so if you arrived by a link carrying your name or email, that part is discarded; the one exception is the campaign tags an advertisement adds to a link (the “utm” values and click ids), which name the advertisement itself and not you. If you arrive that way, or from a link on another site, a cookie remembers which one for thirty (30) days, so we know which of our advertising brings people here. It holds the campaign tags and the name of the referring site, never your name or anything you typed, and if you then send us an inquiry, that one line goes with it. The inquiry form and its file upload are also watched by Vercel’s bot detection, which looks at how the browser behaves to tell a person from a robot. This does not identify you. If you book a time through the calendar on our site, you are typing into Google Calendar’s appointment page, and Google collects what you enter under its own privacy policy.

What happens when you send us something: the intake form on this site is how most people first reach us, and what you type there does not stay on this site. It goes to a short list of service providers, all in the United States, so that we can read it and reply:

• Resend, our email provider, delivers the alert to us and the confirmation to you. The alert carries your name, email, phone number, every answer you gave, your IP address, and any file you attached. Resend keeps a record of each message it sends for a limited time under its own retention policy.
• Close, the system we use to keep track of enquiries, receives your name, email, phone number, and your answers, so the right attorney follows up and nothing falls through the cracks. It keeps that record until we delete it.
• Vercel Blob, our hosting provider’s file storage, holds a document you attach until our alert has gone out, and never longer than 24 hours. After that it lives on in the email and nowhere else.
• The USPTO: if you give us a serial or registration number, we look it up in the USPTO’s public trademark status system so our reply can start from the record. Only the number is sent.

We do not sell what you send us, and we do not hand it to anyone outside that list without telling you first, unless the law requires otherwise. If you would like to see, correct, or delete what we hold from an enquiry, email hello@gugliotta.law and we will do it, unless a rule of professional conduct requires us to keep it.

What we collect when you become a client: the information we need to do the work; namely, your name, contact details, business details, and the facts of your matter. If a filing or a court requires it, that might include sensitive identifiers such as your Social Security number or driver’s license number. We only use that information for the purposes we collected it for.

How we protect it: our clients’ files live in secure, access-controlled cloud services. The people who work on your matter can see your information, and so do the service providers named above, to the extent they need it to do their part. Beyond that, nobody discloses it outside the firm without an attorney’s approval and a legal reason to do so. Communicating over the internet is so much easier, but it always carries some risk. If you have something especially sensitive, tell us and we’ll find a better way to talk about it.

Our filing tool: StrongTrademarks, at trademarks.gugliotta.law, collects the information we need to prepare and file your trademark application. It has its own privacy policy describing that in detail.

Questions? Email hello@gugliotta.law.